There’s an argument among people who argue about such things, as to whether Mark Twain or Cicero said the following…

If I had more time I would have written a shorter letter.

It’s much easier to complicate a matter.  Much easier to be long-winded…(I should know!) Much easier to write a book than a headline.

Simple thoughts can move a business forward.  Short and simple strategy can be most powerful.

Distill to instill.

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