There’s an argument among people who argue about such things, as to whether Mark Twain or Cicero said the following…
If I had more time I would have written a shorter letter.
It’s much easier to complicate a matter. Much easier to be long-winded…(I should know!) Much easier to write a book than a headline.
Simple thoughts can move a business forward. Short and simple strategy can be most powerful.
Distill to instill.