Sometimes we get set in our ways. Set in our thinking. We see what we’ve always seen.
Tunnel vision is myopic vision.
Broad vision has a wider lens. We include more stimuli to consider. We don’t ignore outliers. We truly see what others miss.
Theodore Leavitt, in his classic article, “Marketing Myopia” taught us to see our business in a broader industry. Railroad companies were not in the train business. Owners of train companies were in the transportation business and should have lead the way from rail to trucks, planes and pipelines.
Why did the myopia inflicted music industry turn over distribution to Steve Jobs and his brilliant digital delivery system? The only plausible answer is that industry leaders didn’t SEE it coming. Their tunnel was crafted by compact disks. Why didn’t a music label lead the way from LP vinyl to tape (8 track, casette, reel-to-reel) through compact disks to digital to next?
Myopia isn’t much better than closing our eyes and pretending everything will be okie dokie tomorrow.
2 Beloved, we are God’s children now, and what we will be has not yet appeared; but we know that when he appears we shall be like him, because we shall see him as he is.
May God bless your vision.