MIGRATION

Continuing a week of demography talk.

It is fairly easy to study migration patterns in the U.S.

For a city or town, the only way to grow population (and market potential for businesses) is through births and migration into the market

Check out this page…
http://www.forbes.com/special-report/2011/migration.html

Forbes.com has created a beautiful interactive map which details in-and-out migration (nope, this has nothing to do with the drive-through at THAT hamburger chain) from cities (and counties) in the U.S.

In looking closely at Tulsa County, for example, we can learn that the county has increased population with a net positive migration over the past 5 years and the trend is continuing.

San Bernardino County sent more people to Tulsa County than any other county in the U.S. While I don’t have an immediate understanding of this fact, I know it would be an interesting study to see why SBC residents are migrating to Tulsa.

TULSA COUNTY MIGRATION
Population (2010): 603,403
Population (2005): 568,199
Inbound income per cap. (2010): $19,100
Outbound income per cap. (2010): $20,300
Non-migrant income per cap. (2010): $25,000
Source: Forbes.com

The marketing flag waving unnoticed in the wind, is that new people move into our cities every week. There is also new migration into new homes and neighborhoods.

Every new move-in should receive a marketing message from any business within a 5 mile concentric circle of the new mover.
Further, any business in town that includes a geo-target of an entire city should be reaching-out to the new prospect.

“New Mover” lists are easily obtained by local Chambers of Commerce and represent a new opportunity.

Migration into a new market gives a marketer the first opportunity to welcome a potential customer into the neighborhood. Our business should be the first to say Howdy!

New movers have new needs and will make quick decisions on how to satisfy their buy-lists.

What are you doing to welcome movers?

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