A TAKE, A TOOL and a TWEET
“FREE” by Chris Anderon — I love to read business books that agree with me. The strategy of “free” is a powerful weapon. Anderson makes the case case that in many instances businesses can profit more from giving things away than they can by charging for them.
“Besides the two prices of something and nothing,
there is sometimes a third price: less than nothing, a
negative price. You get paid to use a product or service,
rather than the other way around.
Online, you can see this trend in things like Microsoft
paying you to use their search, but it actually has a long
tradition in conventional marketing. You find it in
instant rebates and cash-back marketing, and in the cash
rewards, frequent flyer miles and other payments you get
for using credit or loyalty cards.”
I highly recommend this book and “free” strategies!
Product, search, visual search, cloud search, mobile apps, askville and assorted other Amazon created search related massive tools. THis is a good site to simply review and become knowledgeable about what is “out there.”
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