I remember a trip to Rome several years ago.
One of my best memories was of street corner flower vendors. Every corner seemed to offer different varieties of freshly cut flowers.
My marketing mind informed me that the difference between Rome and Tulsa for availability of freshly cut flowers was a matter of distribution rather than quantity of flowers.
Today, I can have about any flower, from any corner in the world, shipped to my door overnight. Overnight means fresh. And a good kind of smelly.
Moving a product from manufacturer to consumer has never been easier, faster or more cost effective. Flowers of the world can be delivered to your Valentine tomorrow!
Now that’s logistics.
What product do you want in your hands tomorrow? What product could you make available to the world tomorrow?
When in Rome!