The Dragonfly Effect By Jennifer Aaker and Andy Smith






(From Amazon Review)

The Dragonfly Effect is a model that taps concepts from social media, marketing strategy and consumer psychology to help people achieve a single, concrete goal.  We named it after the only insect that can move swiftly in any direction and even hover, when its four wings are moving in harmony.  The four “wings” of the model–Focus, Grab Attention, Engage and Take Action–work together to help readers produce the change they seek, and that desired change can take many forms: social good, employee morale, or customer loyalty, among many others.

Al Gore said, “If you want to go quickly, go alone..  If you want to go far, go together.”


This is a GREAT weekend read with multiple applications in business.


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