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This website features a blog that is written to inform and empower entrepreneurs and small business leaders of today and tomorrow. The content will be heavily weighted to marketing strategy, answering WHAT needs to be done to increase sales. If we have a firm grasp of WHAT to do, it is much easier to determine HOW to do it with excellence.

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Dr. Steve Greene

Dr. Greene received his Ph. D in marketing from Memphis State University. He has worked in television station management and worked directly with over 80 stations throughout the United States. He has worked in marketing capacities with McDonald’s, Jiffy Lube, and Stanley Steamer. He has owned restaurants, a national advertising agency and a syndicated marketing research firm. Dr. Greene has served as the Dean of the College of Business and professor of marketing at Oral Roberts University. Dr. Greene’s marketing focus is on the management of customer satisfaction and measuring the impact of marketing strategy and tactics. He is an owner-friendly marketer and understands unit economics and how it relates to marketing and the impact on profitability. He is a nationally known speaker and trainer in the fields of marketing and customer relationship management. He has been married to his wife, Anette, for 40 years and has three grand kids.

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- Dr. Steve Greene

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